Reader loyalty that grows on your own site.
Compelling questions, personal exchange and the trusted setting of your publication give your readers a voice. That builds loyalty, knowledge about your readers and new revenue.
The situation
Three shifts every publisher feels. Each one has an answer on your own site.
Fewer visits from search, less knowledge about readers, more competition for ad budgets.
Search sends fewer readers.
AI answers settle questions right in the search results. Fewer clicks reach your own site.
You know less and less about your readers.
Consent banners and the end of third-party cookies make visitors anonymous.
Ad budgets are moving to the platforms.
Google and Meta sell precise audiences. A banner on your own site can only compete on price.
Until now, news mostly flows one way.
But what if every article became a discussion
and every discussion a living community?
Raumdeuter
We switch the antennas to receive. Raumdeuter becomes part of your site and app.
- 1A community platform.For publishers who want to hear what their readers think.
- 2A dedicated space in your app and website.In your house style, connected to your login.
- 3The question in the article is just the start.In the community feed, readers keep talking, see what others think and come back.
The product
What's inside Raumdeuter. Five parts, from the first answer to launch.
A question in the article, a first result, then on into the community feed. Readers answer, discuss and come back.
Take a look →The right question for every article, or posts of your own.
What matters to readers, for your newsroom and ad sales.
New ad inventory and more subscribers.
From the first conversation to the first question.
Integration
Raumdeuter connects to your systems. Content in, valuable data out.
Hover over a system to see what happens there.
Community platformWhat is your reach worth? Work out your ad potential yourself.
There are two levers: new ad inventory around the question in the article, and sponsored formats that your sales team sells directly to partners. The subscription effect comes on top, but is deliberately left out here. Move the slider to your digital visits per month, as reported by the IVW.
Adjust the assumptions, preset to sensible values
The most-read articles get a question first, so a few questions cover a disproportionate share of reach (15 questions a day equal around 30 percent of visits, at most 60 percent). Participation refers to everyone who sees the question. The package price follows your reach unless you change it yourself. New ad inventory only counts as additional revenue if it does not displace existing placements.
A model calculation with disclosed assumptions, not a commitment. It is based on digital visits as reported by the IVW or a comparable metric, not on sold print circulation. Raumdeuter provides the inventory and segment data. Your ad sales team closes the deals.
Proven in sport. Transferable to newsrooms.
Today Raumdeuter runs at sports clubs, where the questions come from what happens at the club. At a publisher, they come from the editorial programme. The mechanism is the same. The figures come from sport.
What publishers ask us most often. Short, honest answers.
How much work does it create for the newsroom?
None in day-to-day operation. The questions are generated automatically from what you publish anyway. Nobody has to write, schedule or plan them. You can add your own questions at any time, for a targeted piece of research for example, but they are the exception.
Who decides which questions appear?
We agree on that together during set-up. In principle, any article can carry a question. During set-up we look together at where that makes sense. Then we configure the rules accordingly. These settings can be changed at any time.
What does it cost?
You start with a paid six-month pilot. A licence follows. The price depends on your monthly readership, the depth of analysis and the language model used. We work out the framework together in the first conversation.
Where does the data go?
The attributes are created as first-party data and belong to the publisher. Raumdeuter is a largely closed system: it needs hardly any external data to work.
Data can flow back into your CRM or customer data platform. Whether and in what form that makes sense is decided case by case, because it depends on the real value the transfer adds.
What about data protection?
Raumdeuter works with pseudonymised data and hosting in the EU, without third-party tracking. The information comes from readers' voluntary answers, not from observed behaviour. That makes a difference, both legally and in how you communicate it.
How are you different from existing polling tools?
A polling tool delivers individual votes. Raumdeuter creates recurring, named formats that can be sold to a partner as a whole. On top of that, profiles grow over many answers. The difference is not in any single element but in what comes out of it.
Start with a pilot outline. Based on your own readers.
In a first conversation, we show you the potential in your readership. Only then do we walk through together what a pilot phase could look like.
