RInnovation for publishers

The community platform for publishers

By Raumdeuter20 October 2026Reading time: 4 min

Two friends in a café during the day, laughing as they look at a smartphone together

Hard times for publishers. Search sends fewer visitors. Publishers often know little about their own readers. And the big platforms compete for ad budgets.

But publishers have something no platform has: quality journalism, reach and the trust of their readers. That can grow into a place where readers have their say, contribute and form a community. Raumdeuter builds that place. A dedicated space in your website and app, in your house style, managed through its own dashboard. Questions are created automatically from your articles. No extra work for the newsroom. Data of your own for your business.

01 · Taking part

What do your readers experience? One question, one conversation, one reason to come back.

App and website

Part of your digital infrastructure.

Raumdeuter runs in your app and on your website, even for publishers without an app. White label, in the look and style of your brand.

Posts

Straight from your articles.

Every post is linked to an article. With image, source and the key points in brief.

Login

Connected to your SSO.

Notifications and profile run on your existing login.

Poll

Answer with one click.

The right question for every article. Anyone who takes part instantly sees what others think.

Text question

Open questions, real arguments.

Readers answer in their own words. That shows what lies behind an opinion, and real exchange begins.

Ranking

Readers set priorities.

Put options in order. That shows what really matters.

Live analysis

One clear picture from every answer.

Mood, topics and the strongest arguments, summarised as they come in. For readers and the newsroom.

Answers

Readers see what others write.

Everyone else's answers, sorted by topic. That is how exchange begins.

Reader journey

From reading to community.

From the first article to a regular place in the community feed. This is how readers come to you. And stay.

Article in a newspaper app
1 · ArticleReaders read as usual.

An article from their favourite section, in your app or on your website.

Anna Berger wants to know from you:To the community

How do you prefer to read the news?

Ad from Nordwind ReisenNordwind ReisenA weekend on the coast. Book now.Ad

You agree with 54 % of readers.

See the full result
Peter, Sabine and 4,938 others have votedpowered by Raumdeuter
2 · Question in the articleOne click is enough.

The question is embedded right in the article. Anyone who answers finds their way into the community feed.

3 · ResultSee instantly what others think.

The result appears in the community feed right after answering.

4 · Community feedMore questions on their own topics.

In the community feed, questions are waiting on the sections and topics readers care about.

5 · ExchangeJoin the conversation, not just the vote.

Readers see what others have answered and reply to it directly.

6 · NotificationsA reason to come back.

Readers are told when someone reacts to their answer or when new questions are waiting.

7 · RewardsSticking around pays off.

Vouchers from partners or a free trial month of a subscription.

02 · Content

Where does the content come from? From your articles or from you.

1 · Your article
Article image: cycle lane in the city centreLocalCity council approves new cycle lane on Hauptstraße
2 · Raumdeuter
Anna Berger wants to know from you:To the community

What would make getting into the city centre easier?

Traffic lights at the market, please
Ready to sendSend
Peter, Sabine and 388 others have answeredpowered by Raumdeuter
Anna Berger wants to know from you:To the community

What do you think of the new cycle lane?

Good idea
Undecided
Rather not
Peter, Sabine and 533 others have votedpowered by Raumdeuter
Anna Berger wants to know from you:To the community

What matters most for the new cycle lane?

1.Safety
2.Width
3.Lighting
Submit ranking
Peter, Sabine and 284 others have votedpowered by Raumdeuter
3 · Everywhere
In the articleThe question sits right in the story.
In the community feedWhere anyone can take part.
ApproveThe newsroom approves or edits.
RaumdeuterAI question generatorThe right question from every article.

Raumdeuter reads the text, understands the content and suggests a question. Depending on the topic, a text question, a poll or a ranking.

You approve questions before they go live.

A question is created automatically from every article. You decide whether it appears straight away in the article and the community, or goes to the newsroom first. There you read it, adjust it if needed and approve it.

Every answer is moderated.

Before an answer appears, it is checked. Personal data and discrimination are filtered out. Critical voices stay visible.

Every question sounds like you.

The generator writes in your newsroom's tone of voice. Fonts, colours and logo come from you.

Create your own contentYour own content, whenever you want.

Create your own quizzes, rankings or text questions at any time and involve your community, even independently of an article. For topics without an article, campaigns with partners or as a series. The post appears in the article, in the community feed or in both.

  • Text question
  • Poll
  • Ranking
  • Quiz
  • Scale
  • Multi-part post
03 · Understanding

What do you learn from it? What readers want, not just where they click.

Analytics shows click paths and time on page. Raumdeuter shows what readers think: their interests, their opinions and the reasons behind them. The result is a picture of each reader that your newsroom, ad sales and subscription teams can work with. Pseudonymous and owned by your company.

Reader with smartphoneReader · pseudonymous
Interestsfrom answers
  • Local politicsCyclingCulture
Personfrom answers and subscription
  • StanceSupports the new cycle lane
  • IntentPlanning a short break
  • SubscriptionTrial month redeemed
Usagein Raumdeuter
  • Activity12 answers a month
  • TimeMostly active in the morning
Reader understanding

Finally know what moves your readers.

Participation reveals opinions, interests and behaviour. For the newsroom and for ad sales.

RaumdeuterNewsroomThis week
Answers4,812+18%
Active readers1,936+9%
Comments742+24%
This week's discussions
Hauptstraße cycle lane318 answers
2027 budget56 answers
Most common reason · Cycle lane“Safer for children on the way to school.”from 86 open answers
For the newsroomKnow what moves readers.

Every interaction shows what your readers are talking about and why. Knowledge you won't get anywhere else. So you see which topics are worth exploring further, where a new story is waiting and what really interests readers.

You see what is being discussed.

Which discussions emerge under your posts, how lively they are and which topics keep coming up across several articles.

You understand why readers think the way they do.

The reasons behind agreement and disagreement are summarised from the open answers. So you see what drives readers, not just how they vote.

You find ideas for your next story.

Questions, experiences and tips from the discussion show where a story continues. That leads to follow-up topics your readers already care about.

RaumdeuterAd salesPseudonymous
Age
under 30
30 to 44
45 to 59
60 plus
Behaviour
  • ActiveMostly mornings
  • TopicsLocal news, travel, culture
  • Frequency3 times a week
The right voucher at the right moment
Nordwind Reisen · €20 voucherAppears when holidays and travel are being discussedActive
Ad performance by format
Sponsored Format45 to 594.1%
Native Ad30 to 442.8%
Display Ad60 plus0.9%
For ad salesAudiences you really know.

Raumdeuter combines information readers share voluntarily with their behaviour in the community. So you know who your readers are, what interests them and when they are open to an offer. Pseudonymous and owned by your company.

You know who your readers are.

Age and other voluntary details, plus behaviour: which topics are read and commented on, what gets clicked and when readers are active.

Offers arrive at the right moment.

Offers follow the topic. When readers discuss the zoo, a voucher from the zoo appears. Offers can also be personalised by interests and behaviour.

You see which format works.

You see which audience responds to which format: display ad, native ad or sponsored format. So you plan campaigns more precisely and can prove results to partners.

04 · Revenue

What is in it for you? New ad inventory and more subscribers.

1 · Advertising

New ad space that gets read.

Three formats where readers are paying attention. Sold by your own ad sales team.

Nordwind ReisenSponsored · yesterday
Hiker looking out over a mountain lake at sunrise
Where is your next trip taking you?
To the sea
To the mountains
In the article and the feedSponsored Format

A partner presents a question and speaks to readers directly. Their name sits on the question, right in the editorial environment. Optionally with a partner voucher for everyone who takes part.

Counting your answer
Advertisement · Nordwind Reisen
Nordwind Reisen ad: path through the dunes to the beach in the evening lightWeekend on the coastTwo nights from €149
In the post, before the resultDisplay Ad

While the answer is being counted, a classic ad briefly takes the place of the results. Everyone is waiting for the result.

Nordwind ReisenAdvertisement
Hotel room with a sea view
Weekend on the coast. Two nights from 149 euros.
View offer
In the community feedNative Ad

An ad in the style of a post, between the questions in the feed. With logo and name, and clearly labelled as an ad.

2 · Subscriptions

More subscribers. Fewer cancellations.

Readers who regularly join the conversation know what your content is worth.

Win subscribersFrom joining in to subscribing.

The first step towards a subscription comes from taking part, not from a pop-up. Three levers you control yourself.

Plus questions show what a subscription unlocks.

Selected questions and results are for subscribers only. Anyone who wants to have their say sees what a subscription unlocks.

Subscription offers appear right in the feed.

Dedicated formats for your subscription, matched to the topics each reader is interested in.

Active readers get exclusive rewards.

A trial month for active readers, plus rewards available only with a subscription.

Reduce churn rateA reason to open it every day.

New questions, replies to your own opinion, rewards. Subscribers use their subscription more often. And those who use it cancel less often.

05 · Launch

How do we get started? Six steps to your own pilot.

From the first conversation through the pilot to the next goals. We take this journey together.

01Getting to know youWe get to know your business.

Sections, reach, goals and your technical infrastructure. In the first conversation, we work out the potential for your business together and see how we fit.

  • Sections
  • Reach
  • Infrastructure
02DesignRaumdeuter in your house style.

Fonts, colours and logo come from you, and we build them into the system. Together we decide how to start: which sections get questions and how approval works.

  • White label
  • Sections
  • Approval
03PilotA six-month pilot.

Together we decide which content to start with, and we set goals and metrics. That way it is clear from day one how we work together and how we measure success.

  • 6 months
  • Goals
  • Metrics
04IntegrationIntegrated technically and editorially.

We connect Raumdeuter to your systems: login, CMS and ad server. Plus alignment with the newsroom and ad sales, so everyone knows how questions are created and who approves them.

  • Login
  • CMS
  • Ad server
05LiveThe first questions in your articles.

Readers answer in the articles and in the community feed. Raumdeuter becomes part of everyday work, and we support you once it is up and running.

  • Articles
  • Community feed
  • Dashboard
06Keep growingThis is just the beginning.

Together we review the goals from the pilot and where we reached them. From there we plan the next steps, so Raumdeuter keeps growing in your business.

  • Participation
  • Returning readers
  • Registrations
  • Subscription sign-ups
  • Ad revenue
FAQ

What publishers ask us most. Short, honest answers.

What question formats are available?

Text question, poll, ranking, quiz and scale, plus multi-part posts that combine several formats. Raumdeuter suggests which format suits an article. Text questions are especially valuable, because they produce the analysis shown with the post.

Can the newsroom step in?

Yes. The rules for which articles carry questions are set during set-up and can be changed at any time. Suggestions can go through approval, and you can add your own questions whenever you like.

How does moderation work?

Every answer is checked with AI support before it appears. Problematic posts are hidden and sent to your newsroom for approval. The newsroom always has the final say.

Can we publish our own content too?

Yes. Alongside the automatically generated questions, you add your own posts in the dashboard, for example on topics without an article or for campaigns with partners. You choose the format, image and section, then publish.

What does Raumdeuter look like on our site?

It looks like your brand. Raumdeuter is white label. Fonts, colours and logo come from the publisher. Readers never see a third-party tool.

Can Raumdeuter connect to our CRM?

Data can flow back into a CRM or customer data platform. Whether that makes sense, and in what form, we decide case by case.

Does Raumdeuter need data from us?

Hardly any. It builds on your published articles and your existing login. Everything else comes from readers' answers.

What does Raumdeuter cost?

You start with a paid six-month pilot. A licence follows. Pricing depends on reach and scope. We work out the specific terms together in the first conversation.

How long does integration take?

Getting started is deliberately lightweight and done within a few days. Full integration into your website and login follows afterwards. For reference, from the world of sport: at SGS Essen, the platform was live 14 days after the project started.

Get started

Start with a pilot outline. Built on your own readers.

In a first conversation, we show you the potential within your readership. Only then do we work through together what a pilot phase could look like.

Book a demo → Calculate your potential
Direct line
Email → support@dieraumdeuter.com LinkedIn → linkedin.com/company/dieraumdeuter Location → Spinnereistraße 7, Leipzig
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