Owned community platform for organisations with reach
Turn your reach into a community that lasts.
Raumdeuter is the digital infrastructure that turns conversations into loyalty, audience understanding and revenue. Your community keeps coming back. You learn what moves it. And you gain new ad space on your own site.
Two sides
Questions nobody asks. Opinions nobody hears.
NewsroomIf only I knew what our readers think about the new cycle lane.
NewsroomWhich topic should we dig into next?
NewsroomDo people in Nordstadt see it the way we do?
ReaderI'd have plenty to say about the cycle lane. But to whom?
ReaderThey could easily write more about the schools round here.
ReaderThings look very different in our neighbourhood.
ClubIf only I could ask the fans what's missing on matchday.
ClubWhy do so few renew their membership?
ClubWhich shirt would our fans actually buy?
FanIf only the club knew how long the queues on the terrace are …
FanI'd happily pay more for away trips.
FanThe old away shirt was the best one. Nobody ever asks.
How it works
Conversations that really count. From article to your own community.
From spring, the high street gets a continuous cycle lane. 40 parking spaces will go and deliveries will be reorganised.
Anna Berger wants to know from you:To the community What would make getting into the city centre easier?
Peter, Sabine and 388 others have answeredpowered by 
Anna Berger wants to know from you:To the community What do you think of the new cycle lane?
Peter, Sabine and 533 others have votedpowered by Anna Berger wants to know from you:To the community What matters most for the new cycle lane?
Peter, Sabine and 284 others have votedpowered by What you get
People who have a say come back. That creates understanding and new revenue.
People who have a say come back
Readers and fans join in, see what others think and feel heard. Single visits turn into a community.
That creates understanding
Every answer adds to what you know about mood, topics and arguments. You understand what moves your community. The data belongs to you.
And new ad sales opportunities
A community that comes back pays attention. Native ads, display ads and sponsored formats appear on your own site.
Measured in live operation at BSG Chemie Leipzig and SGS Essen. See the case studies →
Who it's for
Made for publishers and sports clubs. One principle, two worlds.
From the blog
Read on. On loyalty, data and owned channels.
“Everything points to people. It’s time to open up to real conversation and put people at the centre of the discussion. That’s what we build Raumdeuter for.”
Frequently asked questions
What we get asked most. More details on the pages for publishers and sports clubs.
What is Raumdeuter?
Raumdeuter is an owned community platform for organisations with reach. It runs as your own community feed on your website and in your app. Readers and fans have their say there, see what others think and come back. The questions are generated automatically from your own content.
Who is Raumdeuter for?
For publishers and sports clubs. For publishers, the questions come from the editorial output. For clubs, they come from what is happening at the club. Find out more on the pages for publishers and for sports clubs.
How much internal effort does it take?
None in day-to-day operation. The questions are created automatically. Nobody has to write, schedule or approve them. You can add your own questions at any time, but they are the exception.
How does the integration work?
Usually via an iFrame or as a PWA, connected to your existing login. Native integration into your own app is also possible. At SGS Essen, the platform was live 14 days after the project started.
Who owns the data?
Your organisation does. All data is created as first-party data in your own infrastructure. It can flow back into your CRM or customer data platform.
What about data protection?
Raumdeuter is GDPR compliant. It works with pseudonymised data and hosting in the EU, without third-party tracking. The data comes from voluntary answers.
What does Raumdeuter cost?
You start with a paid six-month pilot. This is followed by a licence based on reach and expected participation. If you wish, a revenue share on income from partner formats can be added. We work out the exact terms together in our first conversation.
Start with a pilot outline. Based on your own community.
In a first conversation, we show you the potential in your reach. Only then do we work through together what a pilot phase could look like.
